Tim Bursch - Latest Comments

Re: The Lone Ranger in Social Media

timbursch — Fri, 04 Nov 2011 09:54:21 -0000

I'm glad those groups are helpful Kristen! We'll keep the momentum.

Re: The Lone Ranger in Social Media

timbursch — Fri, 04 Nov 2011 09:53:46 -0000

Jenny - Silos and Lone Rangers are similar. The overused case studies like Dell and a center of excellence would be an ideal situation, but that requires buy-in at the top. : ) Another idea from David Armano: (http://darmano.typepad.com/log... - "Create a Coalition of the Willing."

Re: The Lone Ranger in Social Media

Kristen Albrecht — Thu, 03 Nov 2011 17:27:50 -0000

Honestly, the thing that helps me the most is discussion groups like your 3rd Thursday or lunches/happy hours with other social media professionals. We get to share ideas, stay current and learn what's new there, while being able to focus more of our attention on the company and industry we work in while we are at the office.

Re: The Lone Ranger in Social Media

Jenny Twa — Thu, 03 Nov 2011 13:03:17 -0000

While there are a number of different people managing their department's social media strategy, I often feel like a Lone Ranger too as we all operate in a bit of a vacuum. I like the suggestions you made on bite-sized education and using traditional language, it's helpful and timely as I'm trying to report out to our department on our social media efforts.

Thanks for the post!

Re: The Lone Ranger in Social Media

timbursch — Thu, 03 Nov 2011 10:21:03 -0000

Sounds daunting. What helps you survive?

Re: The Lone Ranger in Social Media

Bob Stanke — Wed, 02 Nov 2011 23:18:07 -0000

That would be me. I currently oversee all social media activities for Life Time Fitness, a 94-club, $1 billion operation.

Bob Stanke

Re: Moving beyond the Like in Faceook

timbursch — Mon, 31 Oct 2011 10:53:11 -0000

I think Facebook has made it clear that they want businesses on a pay-to-play plan. Brands will spend on ads to grab initial awareness and boost engagement, but will that work for a long-term strategy? Facebook is not really an option for brands. You have to be there. But I wonder, will all of this investment on rented land pay off?

Thank for the typo catch. That's what pre-coffee writing gets me.

Re: Moving beyond the Like in Faceook

tacanderson — Mon, 31 Oct 2011 10:18:18 -0000

Facebook keeps upping the effort level of engagement from brands. They make it harder and harder for your content to show up on user's walls and basically give you one of two options: spend lots of time and money to create amazing content on Facebook or buy ads. (BTW, you have a typo in your title)

Re: About Tim Bursch

Wardo — Tue, 11 Oct 2011 09:38:09 -0000

Hi Tim. Coffee and book huh? Have you had coffee at Kopplin's cafe in St. Paul or read Monster Hunters International by Larry Correia? See yo0u at the Summit.

Re: Should brands provide customer service on Facebook?

timbursch — Sat, 17 Sep 2011 08:54:04 -0000

Now you're onto something! I still think something like OpenID could connect all of an individuals network presences and digital breadcrumbs and take them with you to all sites. Fred Wilson has some interesting thoughts here: http://www.avc.com/a_vc/2011/0...

Re: Should brands provide customer service on Facebook?

timbursch — Sat, 17 Sep 2011 08:45:52 -0000

Thanks for sharing. Customers do have more channels (megaphone), but companies are still figuring out how to connect with their structure. It would take a brave company to enable each department to respond on the preferred customer channel.

Re: Should brands provide customer service on Facebook?

Ehtisham Rao — Fri, 16 Sep 2011 17:20:43 -0000

I work in BI. recently i responded to an angry customer's comments and guided her to a care person who it turns out was not able to follow through on the support required perhaps coz he was not the right person to know how to go about it. one thing led to another and the 'case of the angry customer on FB' caused quite a stir, mostly because the angry customer who might have stopped at the first comment ended up writing fuming essays on her FB status and cascaded her campaign across other social media outlets. There have been other instances where i ended up easing some frustrated customers as well by simply hooking them up with the right people. social media is a tricky CS channel, while I as IT or Marketing may be accessible to help the customer, the "process" may eventually be kicking in at some stage and we might not have a short cut to the whole thing...after all!!!! its like the funnel at the customer end has widened but the other end remains just as narrow....

Re: Should brands provide customer service on Facebook?

tacanderson — Fri, 16 Sep 2011 16:50:08 -0000

Wouldn't it be great if Disqus connected comment threads together. Sounds like I need to do a 3 Things I Wish Disqus Would Add post

Re: Should brands provide customer service on Facebook?

timbursch — Fri, 16 Sep 2011 15:43:34 -0000

As discussed on http://wall-notes.com, the challenge is mixing the
messaging. Marketing, promotions, and service in the same stream get
messy for the customer and the brand.

Re: Should brands provide customer service on Facebook?

tacanderson — Wed, 14 Sep 2011 10:23:28 -0000

Customer service is tough for companies, especially those that sell through a channel to preform via social media but they're figuring it out, because they have to.

Re: Consumption and Building Connections

timbursch — Thu, 11 Aug 2011 00:28:06 -0000

Well said Josh, I appreciate our connection and look forward to meeting IRL soon!

Re: Consumption and Building Connections

jlbraaten — Wed, 10 Aug 2011 10:37:08 -0000

Great advice, Tim. I know I've made quite a few friends by simply taking the time to compliment the author on a job well done. In fact, you and I have become Internet buddies as a result of a few blog post comments.

As a blogger, it makes my day when someone leaves a comment. What a great place to start when looking to create new relationships.

Re: Consumption and Building Connections

timbursch — Wed, 10 Aug 2011 09:22:59 -0000

Agreed on sharing, especially with the mass adoption of social plug-ins (which are becoming noise on sites). I think sharing can sometimes build connections if done thoughtfully and, like you said -add value. It seems like long-lasting relationships for a brand or person begin with intentionality.

Re: Consumption and Building Connections

tacanderson — Wed, 10 Aug 2011 08:14:29 -0000

Consumption and even sharing is easy - some would argue too easy. But connecting, even in today's world of automated tools, is tough. Besides the time it takes, it takes effort to add value. Great points Tim. Thanks.

Re: Do Share Buttons Matter?

Jena Nesscot — Thu, 23 Jun 2011 08:14:10 -0000

I think that best of all is to hide your share button, because if a person would like to share this article he/she will do it easily by clicking on the share, anyway it is my opinion, hope I'm right.

Re: What do the Facebook Page Updates Mean for Marketers?

timbursch — Fri, 18 Feb 2011 09:49:59 -0000

Hi Joy,
Thank you for stopping by. No change according to my research. Keep in mind that most people are seeing your Page updates in their own newsfeed, which makes great content more important. I think losing the reverse chron is more challenging for moderation. I'm currently trying email notifications so I don't miss interactions.

Re: 7 Ideas to Engage Lurkers in Community

timbursch — Thu, 17 Feb 2011 17:32:04 -0000

Keri,
Good point. Customers first. It's not our community!

Re: 7 Ideas to Engage Lurkers in Community

Keri at Idea Girl Media — Wed, 16 Feb 2011 20:47:24 -0000

Wonderful suggestions!

It seemed like I was stuck with a community I was managing, and I "stood on my desk" to get a different view, and I went with some off-topic questions, so out-of-the-box stuff, and it triggered some great responses.

Sometimes it is just opening the window and getting some fresh air, or putting yourself in the viewers' shoes and ask, "what would get me talking?"

Thanks for making it fast and simple!! :)

Re: What do the Facebook Page Updates Mean for Marketers?

mayerjoy — Wed, 16 Feb 2011 10:56:15 -0000

I'm really bummed about the removal of the reverse chron postings by our community members. If they choose to engage and post something for us, there's a good chance no one will see it. Is there a way to change that that you know of?

Re: Time out

timbursch — Thu, 06 Jan 2011 22:57:35 -0000

Thank you Josh! I appreciate your time and hope to share great ideas with each other in 2011.